WCAG (Web Content Accessibility Guidelines): The primary standard to follow. Aim for WCAG 2.1 Level AA compliance.
Section 508: If operating in the United States, ensure compliance with Section 508 of the Rehabilitation Act.
2. Key Areas to Evaluate
Perceivable
Text Alternatives: Ensure all images have descriptive alt text.
Time-Based Media: Provide captions and transcripts for videos.
Adaptable Content: Content should be adaptable to different formats, including screen readers.
Distinguishable: Ensure sufficient color contrast between text and background. Avoid using color alone to convey information.
Operable
Keyboard Accessible: All functionality should be operable via a keyboard.
Enough Time: Provide users enough time to read and interact with content.
Seizures and Physical Reactions: Avoid content that could cause seizures (e.g., flashing animations).
Navigable: Provide clear navigation options, including a site map. Use descriptive link text and consistent navigation.
Understandable
Readable: Use clear and simple language. Provide definitions for complex terms.
Predictable: Ensure web pages appear and operate in predictable ways.
Input Assistance: Help users avoid and correct mistakes, such as form errors.
Robust
Compatible: Ensure compatibility with current and future user agents, including assistive technologies. Use proper HTML and ARIA (Accessible Rich Internet Applications) landmarks and roles.
3. Tools and Techniques for Evaluation
Automated Tools:
WAVE: Web Accessibility Evaluation Tool
Axe by Deque: Accessibility testing tool for developers
Lighthouse: Built into Chrome DevTools
Screen Readers:
NVDA (NonVisual Desktop Access): Free screen reader for Windows
JAWS (Job Access With Speech): Popular screen reader for Windows
VoiceOver: Built-in screen reader for macOS and iOS